Why Resonance^®?

• You’ll quickly get to “why” – and you’ll be able to prioritize;
• You’ll learn which population is driving behavior;
• You’ll have spontaneous feedback about what’s sticking in your strategy;
• You’ll learn about leadership’s impact on engagement;
• And you’ll have these answers in fewer than 10 days.

How Resonance^® measures motivations

By applying more than two decades of learning about the critical role emotions and motivations play in behavior, our Resonance^® interview methodology emulates the real way people think and make decisions.

• Resonance^® begins by asking your employees how they feel about their experience and then to explain the rationale behind these feelings. Quantitative methods are then used to normalize and measure the strength and valence (positive or negative) of the qualitative answers, uncovering true motivators.
• We never ask "How important on a scale of 1 to 10?" Instead we ask completely open questions and measure the strength of the motivation behind people's answers.
• All responses are spontaneous and anonymous. This produces more straightforward, honest responses than will be obtained using any other research technique.
• Resonance^® results are highly predictive of employee engagement and willingness to perform above and beyond.